We help brands grow with
creative, consistent, and strategic content.
Ugly Duck is a creative content agency and
strategic partner for brands that want to grow through social-first content and strategy.
We work from strategy to execution. Starting with a clear creative direction, we build concepts that are realistic, scalable and aligned with your goals.
Each project is staffed with the right creative team. Tailored per production, not fixed by default. From there, we produce social-first content designed to perform across platforms.
Whether it’s a one-off campaign or a long-term collaboration, everything we create is built to position and grow your brand.
Clients we've worked with.
Client case.
Fried Potatoes Games
social content
Fried Potatoes Games - Ongoing Social Content.
For Fried Potatoes Games, we developed ongoing social content focused on brand growth and community building.
The goal was consistency: strengthening brand recognition, sharpening brand personality, and keeping the audience actively engaged over time.
We created a steady flow of short-form, social-first content built around three core principles:
making gameplay clear and accessible
showcasing the thinking, humour, and personality behind the brand
creating shareable, platform-native formats that invite interaction
All content was designed for organic performance first: fast-paced, recognisable, and tailored to how people actually consume content on social platforms — while remaining flexible for future paid amplification.
Results of the first three months?
+122% follower growth
150,000+ organic views
Consistent engagement and growing brand recognition
Fried Potatoes Games
social content
Fried Potatoes Games
social content
Fried Potatoes Games
social content
Client case.
House of Fitness
social content
House of Fitness - Ongoing Social Content.
For House of Fitness, we developed ongoing social content focused on audience growth and documenting the journey of opening their own gym.
The goal was radical transparency: showing everything that gym owners normally keep hidden — real costs, real setbacks, real decisions.
We created a serialised short-form video series built around three core principles:
turning raw financial and operational reality into compelling content
showcasing the personalities and story behind the brand
creating platform-native formats that keep viewers coming back episode after episode
All content was designed for organic performance first: fast-paced, direct, and built around the hook that honesty outperforms polish — while laying the foundation for a community before the gym even opens.
Results of the first weeks?
+102% follower growth on Instagram
TikTok account launched from zero — 200 followers in the first week
100,000+ organic views across 15 videos
House of Fitness
social content
House of Fitness
social content
House of Fitness
social content
Client case.
For Mosa (formerly Bullewijck), we developed a video strategy to support their crowdfunding campaign — raising a minimum of €80.000 for a full rebranding and transformation into an all-day neighbourhood café in Amsterdam Zuid-Oost.
We produced a hero video for the crowdfunding page, designed to convert visitors into investors by telling the story behind the (re)brand: six years of building, a neighbourhood on the rise, and a café ready to become the heart of it.
Alongside that, we created three short-form social videos to drive traffic to the campaign — each built to stop the scroll and push viewers to the crowdfunding page.
Results?
Helped raise €80.000 for the rebranding
20.000+ organic views — 12x the follower count organic views per video
Mosa
social content
Mosa
social content
Mosa
social content
Contact
Get in touch.
Have a question? Drop us a message and
we’ll be in touch shortly.
Get in touch
You can give us a call at
Address
Zeebergweg 6
1051 DE, Amsterdam
The Netherlands
Careers